Franchise Alliance President Dan Prechtel addresses
collect
over-rides or royalties . 
Consultant Question: If the company doesn't collect
over-rides or royalties from our commissions, how do
you make money and what is your long term interest
in supporting the broker network?
Dan Prechtel
Response: We have created a 21st century
business model that allows us to make money WITH our
brokers, not FROM our brokers. This model will
be sustainable indefinitely and results in a win win
situation for the entire team.
First, please
understand that the Franchise Alliance
broker network is the main engine that drives every
part of our business. Without brokers, the
company does not have franchise partners,
advertising programs, or revenue. Simply put,
supporting our brokers is priority one.
One principal
revenue stream is generated from the individual web
sites that the company builds, hosts, and maintains
for its brokers. We operate a massive supplier
pay per click ad campaign on the right margin of
each one of those web sites.
Every time we
add a broker to our group, we add over 700 pages of
franchise specific web content to our ad campaign!
Imagine the power of over 100,000 pages of franchise
specific information on the web, and the
advertising dollar potential from those pages.
As long as the broker is successful and active, the
web pages are earning money for the company.
We are totally vested in the broker's success.
Another large
revenue stream comes from our Franchise
Launch division. Although many factors are
part of a company decision to use us to launch a new
concept, our successful broker network is our number
one sales tool. The ability to plug into that
network and sell his new franchise is what separates
us from the competition and builds our launch
division.
It is easy to
see how our profitable operation is completely
dependent on the amazing synergy between the company
and its broker team.
Now let's go
out today and help someone find that dream
franchise!
Best
regards for another great month! Dan Prechtel
